Organic Search vs Paid Search

Why SEO Trumps Paid Advertisements

There are two types of search results – organic (natural) and non-organic (paid). Organic search results are those websites that appear to people because their web pages are relevant to the search terms entered. Non-organic search refers to websites that have been sponsored through paid advertisements.

SEO focuses on getting you traffic through organic (natural) search results. We recommend attracting people through natural means because:

1. The effects of search engine optimisation are long-term and permanent. An optimised website is always attractive to search engines. In contrast, the effects of paid advertisements last for only as long as you run them.
2. The costs that search engine optimisation incurs are non-recurring and negligible. Pay-per-click advertisements, on the other hand, require you to pay on a daily, weekly, or monthly basis. Depending upon the industry you’re in, the bidding costs associated with PPC can be formidable.
3. Search engine optimisation guarantees that you will appear in Google’s listings. Paid advertisements may never reach your target audience because many people install browser add-ons and plugins to block advertisements.
4. Search engine optimisation allows your website to appear multiple times on the same page. Sponsored listings, however, let you appear just once on a page.

Perhaps most significant of all: According to research conducted by the Neilson Corporation, 94% of searchers ignore sponsored websites and paid advertisements!
Source: https://searchenginewatch.com/sew/news/2200730/organic-vs-paid-search-results-organic-wins-94-of-time