SEO - Search Engine Optimisation
Optimise your website to win more traffic from free search engine listings that rank your site higher than competitors.
SEM - Search Engine Marketing
Get prominent sponsored listings on search engines like Google when people look for your products or services.
Still the best-performing marketing channel. Keep in touch, and get your message to your customers’ email inboxes.
Create informative / entertaining text or multimedia content that converts people to prospects.
Like the idea of your business being seen on the world’s most popular websites? Or being featured prominently on Google search to drive more traffic to your website? Or winning fans on social media, or generating more sales and enquiries? Well, all of this is possible with the powerful tools of digital marketing.
There used to be a time when promoting a brand to very specific types of audience was a luxury that only the biggest brands could afford. But one of the many great things about digital marketing is that it’s a fantastic equaliser. Businesses of every scale can now market themselves to their preferred consumers, more cost-effectively than ever before.
The only challenge is that there are so many options, technical terms, settings, and methodologies, that managing an effective digital campaign can quickly become overwhelming. Fortunately, that’s where we come in. Our team of digital marketing experts have extensive experience with every major platform, making it effortless to plan, execute and optimise your campaign, regardless of the platforms you choose.
Typically, most digital marketing campaigns include a mix of many of the methods listed above. The goal of every campaign is to steer potential customers through your marketing “funnel”, taking them from cold leads to hot leads, to being an active customer.
Depending on the nature of your product or service – high versus low involvement, high versus low price – the average lead time between first contact and sale could be anywhere from a few minutes to a few months. Consequently, effective campaign design calls for a holistic approach to marketing, carefully mapping out how your target consumers interact with your brand, both online and offline.
Lime’s digital marketing specialists will help you formulate a campaign strategy appropriate for your business goals.