Having a great domain name is the starting point to building a successful website. Lime’s domain registration services make the process of choosing and managing a domain name completely effortless and hassle-free.
What domain name should I choose for my business?
How do I register a domain name in Australia?
In Australia, names ending in .com or .com.au are the most prevalent domain extensions. Domain extensions such as .org and .gov are also highly trusted, but in Australia, the former can only be used by non-profit organisations, and the latter by government bodies. The .edu.au domain extension is also strictly regulated, offered only to institutions that are registered or accredited with the appropriate Australian government authority, or organisations that can demonstrate that their primary purpose is providing training or related research and services in Australia.
We recommend .com.au domains for Australian businesses as this is what the average person will assume to be part of the domain name. If your business is intended for international visitors too, we recommend choosing a domain name that is available with both the .com as well as .com.au extensions. You can then choose which domain name shall be the primary web address, and set the other to auto-redirect to the primary address.
The auDA stipulates that all .au domains need to represent an Australian individual or entity of a similar name. For businesses, an ABN / ACN or Business Name Registration number must be provided. Lime can also register domain names of other countries and some specific cities that you have a presence in. Please specify your interest when you place an order.
When it comes to the name that precedes the extension – the part before the “.com”, “.com.au”, or whatever extension you choose – the general recommendation is that it is preferable to keep it shorter than 30 characters, and avoid hyphens and underscores. We also recommend names to contain no more than 4 keywords as additional words could be considered spam by Google.
How do I secure my domain name?
Should I consider trademarking my domain name?
According to ICANN regulations, domain name owners may be required to surrender a domain if that name is a trademark not owned by you, or if the name is deemed to have been registered in bad faith. Cybersquatting — the practice of registering a domain name of a well-known company or brand, in the hope of reselling them at a profit — is an example of bad-faith registration. Lime does not encourage cybersquatting or similar bad faith practises.
Trademarking your brand name (or your domain name, if it is distinct from your brand name) is the best way to protect your business from such risks. Lime offers services to trademark and protect your brand and intellectual property.
Why should I register my domain name through Lime?
Registering a domain name through Lime comes with a host of benefits:
- Lime is an authorised domain name registration reseller
- Transparent, flat pricing; no hidden fees and nickel-and-dime tactics to trap customers with a different upfront price followed by a high renewal price.
- Free domain management features.
- Privacy protection for WHOIS data.
- Domain forwarding and redirects.
- Unlimited subdomains.
- Domain locking for additional protection.
- Customer support from Lime works directly with the domain registrar and troubleshoots problems on your behalf, so you don’t have to worry about dealing with tedious technical support teams.
Lime’s web design packages include one year’s registration of a .com or .com.au domain name FREE with every website.