Content Optimisation
Create valuable and engaging content that ranks higher in searches
Content optimisation is about improving the quality and relevance of a webpage to increase its visibility and reach. The webpage will rank higher in search results when it meets more search engine criteria than other competing websites. In addition to convincing search engine bots, content optimisation is about earning a visitor’s trust. By providing useful, informative, interesting, and well-presented content, your website visitor will gradually feel motivated to take favourable action.
Keyword Research
Investigate what words your target audience use to find you and your competitors
Metadata On-page SEO
Content Writing
Written material specially crafted to fulfil search intent and achieve conversion goals
Image Optimisation
Competitor Listings Analysis
Web Page Layout
Mobile-responsive web design with intuitive navigation and a structured web hierarchy
Content Optimisation
$325 + GST
per page
Content Writing
Metadata On-page SEO
Web Page Layout
Image Optimisation
$1800 + GST
6 Page Package
Content Writing
Metadata On-page SEO
Web Page Layout
Image Optimisation
Analytics Report
$3300 + GST
12 Page Package
Content Writing
Metadata On-page SEO
Web Page Layout
Image Optimisation
2 x Analytics Reports (Biannual)
+
+
Research & Analysis
$480 + GST
per subject
(adequate for a business offering one specific service/product)
Keyword Research
Competitor Listings Analysis
The Power of Keyword Research
Keyword research is the backbone of SEO. It involves identifying the words people use when searching for websites like yours.
- Targets Relevant Traffic: Ensures your content reaches the right audience.
- Enhances Visibility: Helps in ranking higher for searches that matter to your business.
- Better Understand Needs: Guides the creation of relevant and engaging content.
Outsmart Your Competition
with a Listings Analysis
Examine the webpages linked to the top 10 search results to identify their strengths and weaknesses, so we can formulate an SEO and communications plan.
- Aids SEO Strategy Planning: Analyse why a site is ranking high, to determine how to outrank it.
- Identify Niche Areas: Seek opportunities to target the researched keywords that competitors are missing.
- Refine Communication Approach: Present information better to avoid visitor click outs.
Crafting Engaging
and Relevant Content
Content writing involves creating valuable, related and consistent text to attract and retain an audience.
- Reader Involvement: Quality content progressively raises a visitor’s interest.
- Builds Authority: Well-researched useful content establishes you as an industry expert.
- Drives Conversions: Effective content methodically guides users towards taking desired actions.
Balancing Aesthetics and Functionality with Good Design
Web page design is about guiding the eye systematically from start to finish to achieve a communication objective.
- Enhances User Experience: A well-organised layout makes navigation intuitive and effortless.
- Improves Engagement: Strategic placement of elements draw attention to key communications.
- Boosts Conversions: Good design involves an understanding of human psychology to clarify simply and then influence a response.
Meta Tags – The Hidden Persuaders
Meta tags are embedded snippets of information in a webpage that communicate to search engine crawlers.
- Improves Click-Through Rates: Compelling meta descriptions and titles can entice searchers to click on your website link.
- Better Search Engine Recognition: Helps search engines understand and categorise your web content effectively.
A Picture is Worth
a Thousand Clicks
Image optimisation includes resizing, formatting, and compressing images to ensure they contribute to faster page load times without a perceivable loss in quality.
- Improves Page Speed: Enhances user experience with a seemingly instant display that encourages extended website browsing.
- Boosts SEO Rankings: Search engines favour websites with optimised images.