Website Content Writing

What is the difference between website copy and website content?

In marketing communication, the terms “content” and “copy” typically refer to two forms of writing with different objectives. The primary objective of website content is to inform and educate, while copy is intended to persuade and sell.

Here are some examples illustrating copy and content.

Airport hotel features page

Content Writing
All our rooms are soundproofed, ensuring privacy and quiet comfort for your stay.

Copywriting
With a 747 overhead, the loudest noise in your room is the burbling of your kettle.

Architectural firm homepage headline

Content Writing
Each of our residential projects is customised exactly to your specifications.

Copywriting
We don’t design your dream home. You do.

Packaged drink product description

Content Writing
A refreshing blend of sparkling dark fruit juices. No added sugar and artificial flavours. Enriched with minerals, B vitamins, and guarana concentrates, for the most healthful way to boost your energy levels.

Copywriting
You need energy, and not just on sports day. This super juice said NO to added sugar and yes to real crushed fruit, a dash of guarana infusion, and vitamins B6 and C, which help your body release energy. On your marks, get set, go!

Web metrics app call-to-action

Content Writing
Sign up for the free trial.

Copywriting
Stop losing winnable customers, for free.

Offer page

Content Writing
Limited-period promotional offer! Up to 40% off!

Copywriting
Grab your 40% discount before our accountant finds out.