Let's say you have an effective web site. How do you drive traffic to it? In other words, can people find your business online? Do you rank in the top three pages listed in the results on Google or other major search engines for your product/service category?

People arrive at web sites in 3 ways: using keywords in search engines, clicking links from other pages, or typing in a URL after hearing about it or seeing it elsewhere. This is why Search engine optimisation and marketing are an absolute necessity to our web site promotions.

For a website to be found on internet search engines, the most basic requirement is for the site’s web pages to contain keywords specified amongst the meta tags (code embedded in the web page) and in the content of the web site. With the basic optimisation techniques that we will employ, your site will be found organically (the free search results from search engines). With our Extended Search Engine Optimisation utilising advanced techniques of optimisation your site can appear higher up the organic search listings*.

With more than 50 million competing web sites, you need agility, persistence, and patience to grab the attention of your prospective web visitor. What's more with SEO and SEM we can help you stay ahead of your competition.

Lime Virtual Studion can show you how to optimise your site for search engines to get the visibility you need. Every web site has its own special needs, you can pick and choose from various strategies we have under our belt to accomplish your specific business goals. Or you can allow us to evaluate your specific scenario and suggest what we think will work best for you.

Search Engine Marketing

Our primary aim is always for your site to be found higher up organically (the free search results from search engines) by helping you choose relevant keywords which are inserted both amongst the meta-tags as well as the content throughout your site.

If yours is a new domain (less than a year online), it is unlikely that you will be in the top 10 rankings amongst the organic search engine listings and you should consider paid advertising on Google. These paid listings are segregated from editorial results usually appearing above or to the right side of the editorial links. Depending on your budget you will pay per click (PPC) to choose keywords that will drive website traffic to you.

Search Engine Marketing is helping you bid on relevant keywords and phrases to secure optimum positioning with your advertising campaign. It involves specific metrics (parameters used in reports) to analyze how effectively you drive traffic to your site and after detailed analysis of these reports further improvements to your SEO/ Website content can be made after determining your online marketing strategy.

We use numerous tools from Google and other SEO and SEM software to bring you the reports that are relevant. These tools help us determine how people found your site (which search engine or referral site and where they are located geographically), what they were searching for (what keywords or ad they clicked on), how long they stayed on your site, how many pages they visited,which pages they navigated and which pages they left the site from. We can even measure your Return On Investment (ROI), increase conversions and help generate more traffic to your site.

With the information and sophisticated analytics we can source for your business, you will be able to determine which keywords are really working, how well your ad is performing, whether your site content needs to be refreshed etc. If your visitors are dropping off during the conversion process (bounce rate will be high) we can view at what rate this is happening and can make improvements to the site for better results (improved visitor retention). All of this will have an impact on your bottom line.

We can deliver these reports as frequently as you need them - weekly, fortnightly, monthly or quarterly.

 

* Please note we cannot guarantee this will happen on every occasion as there are a number of factors such as age of domain, google 'quality' links, search engine saturation etc which influence rankings.