At Lime Virtual Studio we believe that modern packaging is essentially the epicentre of a strategic communication and marketing plan.

We design everything from cornflakes cartons to soap wrappers to beer six-packs to have graphics and messages that invite and entice the shopper.

While planning to 'wrap' the product - we consider a list of parameters. Sensitivity to light, the kind of material (glass, plastic, paper), the shape, the actual usage (spray-on, squeezed, splashed). Are there labelling regulations? Warnings? Child-proof caps? Different countries have differing rules which must be followed. And there's the spectre of counterfeiting too!