A corporate identity, just as an individuals’ personality, is the image with which your organisation can be identified. A company’s corporate identity is the group of attributes and values
that it possesses – its personality, its reason for existence, its spirit and soul.

The image reflected by the organisation’s personality will make the company identifiable
and different from the rest. It shall also determine its importance in the business world.

Every piece of a company’s communication – its signage, website, brochure, stationery etc
says something about the company whose name it bears. If care is not taken to ensure that
ONE strong impression is conveyed, the company’s image is weakened and distorted.

Why is consistency in an identity important?

A uniform consistent presentation of your business not only supports a stable company image, but aids in brand recall – a growing familiarity with your business presence in the marketplace.

Psychologically, repetition changes one’s thought patterns in favour of what is being
repeated. For example when your company is seen ‘everywhere’ and is recognised as being the same (amongst your product packaging, online presence, company vehicles, trade magazine advertisements, correspondence etc), together these develop a trust in your company brand, which in turn contributes toward convincing a prospective customer to become AND remain a buyer.

The importance of a logo needs no underlining.

But in today's clutter of symbols and icons which number in the millions... where will your logo figure?

The important fact is to focus the message your logo imparts to the target you wish to impress and develop a lasting relationship with.

So it's no use competing with a leading sportshoe logo if you are into the business of pneumatic drills!

Indeed a good logo is only good if it's good for your business and those who do business with you.

This is in continuation with the power of powerful logos. A logo on an ad can be powerful. But how does one use it on a letterhead? And business card? And invoice? And so many other necessary items connected with your business? Some people just paste their logos plonk somewhere and are happy. Others know the importance of good design and balance and proper typography... and they are the ones who are infinitely happier!

Your logo appears on a lot more than ads and stationery.

Workers uniforms. Delivery vans. Store signs. Identity Tags. Rubber stamps.

Those are some of the many uses for building a great corporate identity via your logo.